Max the laughing dog


Max the dog, used as our logo, belonged to Parker, the shop owner. Max was a border collie mutt rescued from the Springfield Animal Shelter by Parker’s friend at college. He was brilliant and although identified in the picture as a high-profile canine wanderer, Max actually crossed the road at designated intersections and waited for the pedestrian signal. He evaded the dog catcher twice by moving to a nearby porch and pretending to live at the house. Max could be seen in the 80s and early 90s walking downtown with a full popover in his mouth, courtesy of his friend’s at Judy’s restaurant.

We love our local adoption agencies. If you’re interested in adopting a pet, check out Dakin Human Society

We opened in 1984 as Bicycle World Too

  • 1984: Parker opened Bicycle World Too in downtown Amherst

  • 1987: The shop moved to its present location

  • 1998: Parker changed the name to Laughing Dog Bicycles